$600 Mil. Philips Selects Carat

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Philips Electronics has chosen Aegis Group’s Carat, the incumbent, for its $600 million global media account after a review, the client has confirmed.

Carat overcame WPP Group’s Mediaedge:cia in the
final round. Omnicom Media Group and Publicis Groupe’s Zenith Optimedia were dropped from contention in January.

The company spends about $100 million annually on ads in the U.S.

Carat won a consolidation review for the global account in 2001, with estimated spending at that time of $600 million.






AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in