Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Payless ShoeSource has awarded creative duties on its $60 million advertising account to Omnicom Group’s Martin/Williams after a review, the client confirmed.
The Minneapolis-based shop outpaced independent Cramer-Krasselt in Chicago and Publicis Groupe’s Saatchi & Saatchi in New York. The assignment includes media planning and creative for the company’s broadcast advertising in the U.S. and Canada.
“All the agencies in the final phase of our review did a fantastic job providing strategic insight and compelling creative to take the Payless brand to the next level,” said Jack Guze, chief marketing officer of the Topeka, Kan.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in