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NEW YORK Sony PlayStation has tapped Interpublic Group’s Deutsch/LA in Marina del Rey, Calif., to handle its estimated $150 million ad account following a review.
Eric Hirshberg, president, CCO at Deutsch/LA, said, “This is one of the world’s great brands, world’s great products and world’s great advertising accounts. Of course we are ecstatic. A lot of us have been preparing for this account since we were about four years old. We live and breathe this stuff, and the client could feel it.”
Hirshberg
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