Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Hilton brand Doubletree has chosen WPP Group’s Y&R North America as the creative shop for its $15 million business following a review, the agency said.
The creative will be concentrated in Y&R’s Chicago office, under ecd Ken Erke, with the account personnel in Irvine, Calif. Interpublic Group’s DraftFCB, San Francisco, is the incumbent. Media duties, by Omnicom’s OMD, were not in play.
The scope of the work is expected to include broadcast as well as in-room and promotional communications.
Tom
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in