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YouTube wants to make it easier for viewers of its product review videos to buy the actual products, so it's launching ads that let viewers shop directly from the videos. YouTube CEO Susan Wojcicki made the announcement today during the IAB MIXX Conference at Advertising Week.
"There are more and more creators uploading content on YouTube that actually helps users do research about products and help them make their shopping decisions," Diya Jolly, director of product management at Google, told Adweek.
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