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A team of WPP Group agencies has won North American creative duties on Mazda after a review, the client has confirmed.
Account revenue is estimated at more than $25 million. Mazda’s major media spending totaled $155 million last year, according to Nielsen. That figure doesn’t include online spending.
Four contenders pitched the account. Sources previously identified the others as Omnicom Group’s DDB in Los Angeles (with sister shop Organic), MDC Partners’ Crispin Porter + Bogusky in Miami and Boulder, Colo.,
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