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McCann Worldgroup, lead agency on the U.S. Army account since 2005, has retained the contract, giving Nick Brien a needed present for his first-year anniversary as CEO of Interpublic, Worldgroup’s owner.
The review was yet another challenge for Brien, as McCann clients including Verizon and General Motors have shifted business to agency competitors.
Worldgroup will provide general advertising, public affairs support and direct marketing to support Army personnel acquisition and retention programs. Recruitment challenges are the war in Afghanistan, an improved economy and fewer influencers (parents, teachers, coaches, etc.)
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