Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Tesco private-label bottles of Champagne were popping today at Wieden + Kennedy after the London agency won the highly competitive $172 million review for creative lead at the U.K.’s largest retailer and one of its most coveted advertisers.
British offices of JWT, McCann Erickson, SapientNitro and WCRS were among the agencies initially vying for Tesco's business in the review that kicked off in April. The short list came down to TBWA\Manchester, VCCP and W+K. London consultants Oystercatchers handled the search.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in