Will Donald Trump’s Bad Behavior Hurt The Apprentice Franchise?

Spotlight turns on NBC’s reboot

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

During NBCUniversal's upfront presentation in May, NBC unveiled its first look at the Donald Trump-free Celebrity Apprentice, now hosted by Arnold Schwarzenegger and retitled The New Celebrity Apprentice. The footage ended with the actor astride a steed, urging the show's new contestants, "Now, let's get down to business!"—the same phrase he used in his pitch to media buyers.

That could be easier said than done when the franchise returns after nearly a two-year hiatus on Jan.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in