Will $2 Billion Monster Purchase Caffeinate Coke’s Sales?

Soda maker buys 17% stake in energy drink brand

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The Coca-Cola Co. has spent a reported $2.15 billion on a big share in energy drink maker Monster Beverage Corp. in a move to expand further into the energy drink category while appealing to millennials, according to The New York Times.

Coke’s purchase of a 16.7 percent stake in Monster is a long-awaited move to bolster the brand's slumping soft drink sales and get a foot in the youth beverage market.

Monster makes extremely caffeinated beverages that are popular with young consumers and holds the No.

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