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Specs
Current gig Chief content officer, DigitasLBi
Previous gig Chief content officer at Interpublic Group's UM, head of UM Studios
Age 47
Twitter @sdonaton
Adweek: What does a chief content officer do?
Scott Donaton: It's about helping brands find and tell their stories in unique ways. People get caught up in the conversation of "what is content versus what is advertising." What we're really talking about is the move away from an intrusive, self-serve model where brands talked about themselves to a world where brands have to tell stories that are worthy of people's time.
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