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White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months.
The other clients were Office Max, Papa John's and Ashley Furniture. Ashley landed at McCann Erickson and Papa John's, at Grey, though Zimmerman still handles media responsibilities and creates franchisee and co-operative ads for the pizza chain. Office Max's review has just begun, with Zimmerman defending.
The Fort Lauderdale, Fla.-based agency also is defending the White Castle account, which includes creative and media responsibilities.
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