Wells Fargo Readies Shift of Media, Digital Business

OMD, Organic expected to gain share

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In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources.

OMD, lead agency on traditional media planning and buying, is expected to add responsibility for digital and search, which Interpublic's UM previously handled, sources said. In 2014, the bank spent $177 million in media, according to Kantar Media.

In addition, OMD will likely pick up media planning and buying on multicultural ads, which had been split among agencies like Muse, DAE and Acento, said sources.

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