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Volkswagen of America has selected IPG’s Deutsch/LA in Marina del Rey, Calif., to handle creative duties on its ad account, the client has confirmed. Account revenue is estimated at more than $15 million.
The selection came after VW narrowed the field in its review to just two shops. The runner-up was Omnicom Group’s Goodby, Silverstein & Partners in San Francisco.
“Deutsch/LA proved they have a firm grasp on how to manage the complex challenges we face in achieving our significant growth objectives,” said Tim Ellis, client vp, marketing, in a statement.
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