Vevo Now Second Largest Web Video Player in U.S.
In just over a year in business, Vevo has soared to become the second largest video property on the Web in the U.S., according to comScore—twice as large as Hulu.
But Hulu still serves more video ads than anybody else.
Vevo, a music video hub launched in December 2009, is a joint venture among Universal Music Group, Sony Music Entertainment and investor Abu Dhabi Media Company. In January 2011, the site reached 51 million unique users.
That puts Vevo in second place for the first time on comScore’s ranking, behind category goliath YouTube.
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