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Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a "strong soul." These are "the ones that are consistent, retain people and do some of the most interesting work," Droga says.
He, of course, counts his own agency, Droga5, as one—which some might dismiss as a mix of idealism and ego by the agency's founder and creative chairman. But even Droga's critics—who frequently sigh and roll their eyes at each mention of his name—would have trouble arguing that he's wrong.
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