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The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to publicize results tied to these efforts, especially when they include geo-conquesting—the tactic of poaching shoppers from the lots of competing dealers.
Now, Toyota Central Atlantic—which covers Pennsylvania, West Virginia, Maryland, Delaware, Virginia and Washington, D.C., dealerships—is joining with agency PivNet and mobile ad platform NinthDecimal to share results from the past year.
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