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Once again, the New York office of TBWA\Chiat\Day is getting a new chief.
Rob Schwartz, a TBWA veteran and its global creative president, is taking the reins of the agency's New York office, replacing Robert Harwood-Matthews, who is leaving the agency, TBWA has confirmed. Schwartz becomes the office's CEO as he sheds his global title.
The move comes more than two years after Harwood-Matthews became New York president. At the time, Harwood-Matthews filled a vacancy left by the exit of Jamie Gallo, who led the office for three years.
The leadership change also comes in the wake of New York getting bounced from Kraft's creative roster.
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