TBWA Finds New Suit to Lead N.Y.

CEO's choice is an insider from London

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TBWA CEO Tom Carroll looked within to find a new suit to lead the agency’s New York office.

Robert Harwood-Matthews, group president of TBWA U.K. for the past three years, next month becomes president of TBWA\Chiat\Day, New York. In his new job, he’ll join a management team that includes chief creative officer Mark Figliulo and Ed Castillo, the new head of planning

Harwood-Matthews, 41, fills a vacancy created by the June exit of Jamie Gallo. Gallo, who held the role for more than three years, left to become evp of marketing at the NBA in New York.

In making the appointment, Carroll cited Harwood-Matthews’ familiarity with the global network.

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