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Eleven Inc. is the new global creative agency for TaylorMade Golf Co. after a review that included 12 shops, including incumbent NYCA in Solana Beach, Calif.
TaylorMade, the No. 1 seller of golf clubs like drivers and irons, is part of the world’s largest golf company, TaylorMade-Adidas Golf Co. Media spending for TaylorMade approached $55 million last year, according to Nielsen.
While golf fans may be passionate about their game, the recession has taken a toll on the expensive sport and the companies who manufacture equipment, clothing and accessories for it.
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