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Audio streaming service TuneIn currently has more than 60 million active monthly users across the world, but you won't often hear it mentioned alongside such heavyweights as Spotify, Pandora, iHeartRadio and SiriusXM.
The privately-held startup hopes to change that with a campaign led by its new creative agency of record McKinney, which launches this week.
"[TuneIn] started as an aggregator of radio stations," VP of marketing Scott Parker told Adweek. "We evolved and pivoted considerably, with the biggest move being last year's launch of the premium subscription business."
Parker previously served as VP of sports and brand marketing at ESPN, and he said that TuneIn differs from companies like Spotify because the streaming service doesn't focus on just music.
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