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A new campaign by DigitasLBi for John Frieda's Frizz Ease hopes to get at a woman's emotional connection with her hair.
The push centers on a 60-second digital ad, which will be posted tonight on the company's YouTube channel. (You can watch our exclusive first look below.) In the ad, "A Girl's Got to Be Free," three models with shiny, sleek hair blowing in the wind scale the Statue of Liberty to give her copper curls a makeover.
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