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Spark, which previously served as ConAgra Foods’ digital agency, has won all of the packaged food company’s U.S. media planning and buying business, sources said.
The account had previously been handled by WPP Group’s MediaCom.
Reps at the media arm of Publicis Groupe’s Starcom MediaVest Group unit declined comment and those at the Omaha marketer could not immediately be reached.
Among ConAgra’s consumer brands are Hunt’s, Swiss Miss, Reddi Whip, Marie Callender’s, Chef Boyardee, Healthy Choice and Orville Redenbacher. According
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