To reach consumers most likely to mention Walmart on social media, marketers might have luck targeting shows with, well, less than lofty themes.
Recently released research shows that people who create online buzz about Walmart are most likely to tweet or comment about Lifetime’s America’s Supernanny, CMT’s Dallas Cowboys Cheerleaders: Making the Team and truTV’s Las Vegas Jailhouse.
People chattering about Target, on the other hand, seem to go for more wholesome TV fare. Consumers who use social media to discuss the chain also comment on cooking and home makeover programs like CMT’s Top Secret Recipe and HGTV's My Yard Goes Disney.
The research—culled from chatter on social media sites including Twitter, Facebook (public posts only) and TV-focused micro-blogs—is courtesy of Bluefin Labs, a Cambridge, Mass.-based
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