Sean 'Diddy' Combs Pitches Revolt and Tells Advertisers How to Be Cool

'I'm extremely immature'

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CANNES, France—After holding court Tuesday night on the Croisette with media and advertising moguls (and an afterparty or two), Sean "Diddy" Combs was all business today, taking the main stage at Cannes Lions with Translation CEO Steve Stoute to pitch the fall launch of his music cable network, Revolt TV, and give his take on how he successfully reaches millennials—or kids, as he prefers to call them.

The Bad Boy Worldwide Entertainment Group founder and CEO said the decision by MTV seven years ago to stop playing music videos, the explosion of digital media and his own proven ability to tap into what's cool are what helped make Revolt a reality.

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