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By splitting the advertising portion of its massive global marketing services account between BBBO and Ogilvy & Mather, S.C. Johnson hedges its bets and insulates its business from potential conflicts.
Both agencies also work for SCJ competitors—BBDO has Procter & Gamble, and Ogilvy works with Unilever. As such, neither shop could assume all lines of SCJ's business, which spans home care, food storage, and pest control. BBDO, led by its Chicago office, will create ads for pest control and home storage products such as Raid and Ziploc, and Ogilvy will handle home fragrance and home cleaning brands like Glade and Windex.
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