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Two months after taking on a casino, People Ideas & Culture is getting into the restaurant business.
Ruby Tuesday has hired PI&C as its lead creative agency, as the casual dining chain ramps up its marketing efforts after a relatively quiet two years.
The brand's last lead shop was BooneOakley, which split with Ruby Tuesday in 2009. That year, media spending on the brand totaled just $4 million, down 86 percent from 2008's total of $28 million, according to Nielsen.
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