Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Consumer-goods giant Reckitt Benckiser has consolidated its $1.3 billion global media account with Havas Media and Publicis Groupe’s Zenith Optimedia, the company has confirmed. Both organizations were already on the Reckitt’s roster.
The review included both digital and traditional media and kicked off in May.
The company’s brands include Woolite, Lysol, Lemsip, Nurofen, Dettol and Vanish, per Reckitt.
In the U.S., Havas’ MPG holds the account. Reckitt spent slightly more than $500 million on ads in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in