Reckitt Benckiser Reviews 3 Brands

Finish, Air Wick and Clearasil are in play

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Reckitt Benckiser has launched a global creative review of three of its biggest brands: Finish, Air Wick and Clearasil.

Reckitt’s global lead agency, Havas Worldwide, is the incumbent and is expected to defend.

Global media spending on the brands was not available, but in the U.S. alone last year, they collectively spent $60 million, according to Nielsen. The bigger spenders were Air Wick air fresheners and Finish dish detergent, with the former approaching $26 million and the latter, at $24 million.

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