Specs
Who (clockwise, from left) Founder Kelsey Falter, product engineer Andrew Bonventre and engineers Joy Tao and Steve Kaliski
What Social polling startup
Where New York offices
Poptip’s six-month-old Twitter polling service, which already has Pepsi, EA Sports and journos like ESPN’s Darren Rovell crowdsourcing feedback for its brands, was something of an accident. The founders were developing a document-sharing platform for brands and agencies, but switched gears after a solicitation for feedback on Twitter showed them they could reach a much broader audience.
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