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Pinnacle Foods has selected new agencies to handle creative duties on its lines of dry grocery goods and frozen foods, respectively, after a review, sources said.
Omnicom Group’s BBDO in New York will handle duties on grocery brands such as Duncan Hines, Vlasic, Aunt Jemima and Mrs. Butterworth’s, while MDC Partners’ Kirshenbaum Bond Senecal + Partners in New York will handle frozen-food brands such as Birds Eye, Hungry-Man, Mrs. Paul’s and Swanson, according to sources. Revenue on each account is estimated at $1-2 million.
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