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With help from pitch partners, New York agency People Ideas & Culture has outstripped three bigger contenders to win creative and media duties on Mohegan Sun’s advertising account.
Overnight, the Uncasville, Conn.-based casino and entertainment complex becomes the largest client at the nearly 30-person shop. Sources estimated account revenue at nearly $2 million. In terms of major measured media, the client plans to spend about $15 million this year.
The winner’s pitch team included executives from independent Horizon Media, digital agency Profero and communications strategy specialist Naked, said PI&C founder Domenico Vitale.
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