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Seven years after a painful breakup, Pepsi and longtime agency BBDO New York have rekindled their relationship.
For nearly 50 years, the two had maintained one of advertising's most high-profile partnerships, with BBDO creating iconic Pepsi ads starring the likes of Michael Jackson, Michael J. Fox and Cindy Crawford.
The agency and brand parted ways in 2008, when Pepsi moved its business to another Omnicom shop, TBWA\Chiat\Day. But now BBDO has created a new Pepsi ad starring notoriously press-shy Seahawks running back Marshawn Lynch.
Turns out that Skittles isn't the only sugary treat that Lynch enjoys when he's not on the field.
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