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Don't shop, vote. That's Patagonia's motto today. The company has closed its 29 retail locations and Ventura, Calif.-based headquarters—as well as its Reno, Nevada distribution and customer centers—to motivate employees and customers to spend Election Day voting.
The move is a first for the company, which came up with the idea in-house and plans to pay its 1,800 U.S. employees for the day, according to a spokeswoman.
"During a time of catastrophic environmental crisis, when America needs strong leadership to confront the fundamental threat of climate change, voter turnout threatens to reach historic lows as people are turned off by the ugliness of politics," said Patagonia CEO Rose Marcario in a statement.
Marcario continued: "As a business, we have a unique ability to take a stand and choose to prioritize the health of the planet over profit, and I think it's important we take that opportunity when it truly matters.
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