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Marmot wants to bring things back to nature in its first-ever Super Bowl ad.
The outdoor apparel and gear retailer's campaign comes from Goodby, Silverstein & Partners, which won the business after a late-2014 review.
Instead of featuring celebrity cameos, movie tie-ins or sweat-drenched athletes, the ad will star a "marshmallow-eating, fetchingly clad" marmot eager to spread the word about the great outdoors (and the sturdy clothing required to enjoy its many pleasures).
The first of three teasers sets the tone as the aforementioned mammal shows his slow-witted human friend how to make snow angels … in the dirt.
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