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Like the media reviews of SC Johnson and Wells Fargo, Coca-Cola's U.S. contest is a roster-shops-only affair.
Incumbent MediaVest is competing against three agencies that handle Coke business overseas: MediaCom, Carat and UM, according to a Coke representative. MediaCom, for example, works for the company in Mexico and the U.K.
Coke's U.S. media spending exceeded $400 million last year, up from nearly $320 million in 2013, according to Kantar Media.
The assignment in play encompasses media planning and buying across traditional and digital media.
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