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Interpublic Group’s Draftfcb in New York has retained its lead agency status and added digital chores for the U.S. Office of National Drug Control Policy following a mandated review.
The shop has worked with the client since 2004, launching its “Above the influence” campaign targeting teens the next year.
Draftfcb bested two other undisclosed agencies in the final round.
The new contract, like its predecessor, runs for five years.
Robert Denniston, director, national youth anti-drug media campaign, said: “They have shown us that they have an in-depth understanding of our target’s behavior and the digital expertise to support a fully integrated communications platform that spans the online and offline world.”
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