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Omnicom Group has named Marita Scarfi CEO of digital agency Organic, formalizing her role at the shop, which she’s led for nearly two years.
Scarfi (pictured), an Organic employee since 1996, has served as chief operating officer. She’s led the agency — originally in partnership with chairman Jonathan Nelson and chief development officer Chuck Russo — since Mark Kingdon left in May 2008 to become CEO of Second Life. Nelson became CEO of Omnicom Digital and Russo departed for the post of chief experience officer at Corbett Accel Healthcare Group.
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