OMD to Host First Upfront-like Session for Branded Content Projects

Dubbed the Final Front

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Media powerhouse OMD will bring big money and big ideas together in a first-of-its kind Hollywood event this week that will put deep-pocketed advertisers directly in touch with cutting-edge content producers.

Dubbed the Final Front—a cheeky word play off the upfront and newfront ad selling seasons—the event will introduce 40 blue chip marketers in OMD’s stable to a dozen content companies that have spent more than a month coming up with original branded entertainment ideas custom created for the advertisers.

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