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Old Navy has parted ways with Crispin Porter + Bogusky, five years after first hiring the agency as its lead creative shop.
The marketer, owned by Gap, has no immediate plans to hire another lead agency to replace Crispin, and instead will work with a range of roster shops—including San Francisco-based Camp + King, and New York-based Chandelier—on an a project basis.
Old Navy spent more than $200 million across media in 2012, according to Kantar estimates.
The split follows the entrance of Old Navy's new chief marketing officer, Ivan Wicksteed, who started at the clothing retailer April 1.
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