Old Navy Selects Crispin for Creative

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BOSTON Old Navy has confirmed hiring Crispin Porter + Bogusky as its lead creative shop.

The Miami-based agency, a unit of MDC Partners and best known of late for its high-profile though apparently short-lived Microsoft ads with Jerry Seinfeld and Bill Gates, will work with the retailer’s in-house marketing team “to develop seasonal campaigns that bring the brand’s fun and value-driven aesthetic to life through advertising and compelling in-store experiences,” the client said in a statement today.

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