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NYC & Company, the marketing and tourism arm of New York City, is setting its sights on New Yorkers, urging them to get out of the house and explore the city's five boroughs.
Created in-house, the three-month "See Your City" campaign uses posters, video and microsite to call out "must see" attractions for locals. The microsite showcases 10 neighborhoods, two from each of the boroughs, including Van Cortlandt Park in the Bronx, Carroll Gardens in Brooklyn, Harlem in Manhattan, Long Island City in Queens and St.
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