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Coming soon to NowThis News: native ads and big-name investors.
The New York-based startup, which describes itself as a mobile-centric news outlet for millennials, plans this summer to introduce sponsored video content to its mix of newsy and offbeat editorial fare.
If it sounds like a page out of BuzzFeed’s advertorial playbook, it does for good reason. NowThis News was co-founded last fall by BuzzFeed executive chairman Kenneth Lerer and backed by his firm Lerer Ventures.
NowThis News gm Eason Jordan acknowledged BuzzFeed’s shareable ad content as a model for NowThis News.
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