Nielsen Will Measure Viewership for Streaming Services Like Netflix and Amazon

Now we'll know how many people watch 'Orange Is the New Black'

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Nielsen Media, the dominant provider of U.S. television ratings for decades, announced plans this week to begin measuring viewership numbers for content on streaming services. The new data will including both original programming, such as Netflix’s Orange Is the New Black and House of Cards, as well as content acquired from more traditional media companies.

Soon, advertisers will be able to directly compare traditional shows seen on TV sets with those watched via streaming services such as Netflix and Amazon Prime Instant Video.

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