Nick Offerman Trolled CES by Helping to Unveil a 'Device Like No Other'

You might recognize this 'sentiment-delivery system'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LAS VEGAS—Nick Offerman, noted actor and woodworker, is not exactly known as a high-tech pioneer. So, it shouldn't be too surprising that his appearance at CES this week turned out to have a significant plot twist. 

Offerman was enlisted to help unveiled a #DeviceLikeNoOther—one that was billed as "ultrathin, has unlimited memory and offers more meaningful ways to connect than ever thought possible."

But then came time for the reveal:

Yes, once again, American Greetings has crashed a tech conference to promote a decidedly analog experience—the sending of paper greeting cards.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in