NFL and No More Are Running Another Subtle Super Bowl Spot on Domestic Violence

Text messages tell the whole story

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No More is returning to the Super Bowl with a public awareness spot that uses a text message exchange between two friends to alert viewers to the signs of domestic violence and sexual assault.

Like last year's spot, the execution is subtle and shows no violent images. The exchange shows a woman's reluctance to come to a Super Bowl party in progress at a friend's house because she fears her partner is in one of his moods.

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