New York’s Most Famous Bohemian Landmark Just Joined the Establishment

Hotel Chelsea becomes a boutique chain

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Even by New York standards, the Hotel Chelsea—a red brick monolith that’s dominated West 23rd Street for the past 129 years—is a hostel like no other. Behind its wrought-iron balconies, an artistic who’s who accomplished their triumphs and travesties: Dylan Thomas drank, Andy Warhol filmed, William Burroughs wrote, and Sex Pistols guitarist Sid Vicious stabbed his girlfriend Nancy Spungen to death. All that, of course, is history—but it’s also marketing. A building this old with stories this deep is a brand in the making.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in