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IBM's Watson is perhaps most famous for beating its human competition in Jeopardy, but this week, IBM continued its ad campaign highlighting how the supercomputer uses data to solve business problems. In 15 spots from Ogilvy & Mather that launched during the Masters golf tournament this weekend, IBM used celebrities, thought leaders and brands to show the power of Watson and the IBM Cloud.
Director Ridley Scott and author Stephen King follow in the footsteps of Bob Dylan, who appeared in Watson spots in October discussing the data behind music.
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