Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The U.S. Olympic Committee has a new logo, new agencies, and now, a new campaign that links the Olympic movement with the American spirit.
The campaign, which was developed by Young & Rubicam and sister digital shop VML, will include social media outreach, TV spots, print ads, and a redesign of the organization’s Web site. VML is revamping the site, which will be ready in December.
The first trace of the campaign is a two-minute video (scroll down to view) on the USOC’s Facebook page that introduces the tagline, “The team behind the team.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in