Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Review-happy Nestlé is looking for an agency to launch a new corporate image effort, even as it seeks to shrink its digital agency roster.
The corporate image assignment is for the U.S. and centers around four brands: Gerber baby food, Pure Life water, Outshine frozen fruit bars and Nesquik drinks, sources said. In short, Nestlé wants to be known less for its chocolates and more for its healthier foods and beverages.
A request for proposals is circulating among a handful of shops, a company representative confirmed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in